Writer of the graphic novel Kill All Monsters. Podcaster.
Its fascinating to think how this was less than five years ago and was considered such a risk. I certainly didn't know who these characters were and that trailer with the song from Receiver Dogs was weird, but I think that kind of irreverence is what got people's attention that made it such a hit. That and we were a year away from new Star Wars so the audience didn't have a chip on their shoulders when it came to space adventure movies.
That song in the trailer was key. I knew the characters, but wasn't enough a fan of them to be excited by that alone. The song is what got my attention and made me expect something fun and different.
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